When I set out to build Pura Luxe Scoops, I knew I didn't want to include just any skincare. I wanted something that stood for something. Something as intentional as the women receiving it.
That's when I discovered UpCircle Beauty — and honestly, I haven't looked back.
What Makes UpCircle Different?
UpCircle is a pioneering skincare brand built entirely around one radical idea: beauty shouldn't waste.
They started with a simple question — what if we could take the used coffee grounds from cafes and turn them into something extraordinary? That question sparked a movement. UpCircle has now collected and transformed more than 450 tonnes of brewed coffee alone, and they didn't stop there.
Today, UpCircle is known as the pioneer of by-product beauty — upcycling more than 65 leftover ingredients from industries like food, fragrance, furniture, and farming, and transforming them into premium skincare that actually works.
Packaging That Actually Gives a Damn
The global cosmetics industry produces 120 billion units of packaging every year — complex lids, multi-layered boxes, cellophane — much of it superfluous, non-recyclable, and destined for our landfills and oceans.
UpCircle does things differently. Their packaging is 99% plastic-free, and for the remaining 1%, they offer plastic-free refill options. Beauty that's good for your skin and good for the planet.
The Three Products Inside Your Scoop
Every Pura Luxe Scoop includes one of three UpCircle hero products, matched to your era's theme:
🌿 Peptide Serum (Botanica Era — Bloom Theme)
Made with upcycled custard apple pulp leftover by the juicing industry and blood orange water, this serum is a skincare powerhouse. It promotes a harmonious balance for the skin while protecting against environmental stressors and calming inflammation. Your skin will glow.
🌙 Night Cream (Botanica Era — Restore Theme)
Made with upcycled blueberry extract — the antioxidant-rich pulp left over from juicing — this night cream works while you sleep to restore, protect, and deeply nourish. Wake up to softer, more radiant skin every morning.
☕ Face Oil with Coffee Extract (Botanica Era — Radiance Theme)
Made with brewed coffee grounds collected from artisan cafes. Here's the magic: the antioxidants in coffee actually increase as it's brewed. This face oil delivers a radiance boost that's as luxurious as it sounds.
Why I Choose UpCircle for Every Scoop
Because quality and conscience aren't opposites. UpCircle proves that the most effective skincare can also be the most responsible — rescuing ingredients that would otherwise go to waste and turning them into something genuinely beautiful.
When you open your Pura Luxe Scoop and find an UpCircle product inside, know that it was chosen with care. For you, for your skin, and for the planet.
That's the Pura promise.
🌹 Stay luxe,
Heather
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